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9 Advantages of Direct Mail Advertising Direct mail marketing refers to mailing offers to existing and prospective consumers. It includes a brochure, sales letter, prepaid envelope and order form. Small firms also advertise in direct mail magazines to cut costs. The following are 9 advantages of using direct mail marketing. Direct mail marketing is specially targeted. A company can purchase customer mailing lists from a distributor. For example, a shampoo store owner can get lists of people who purchase shampoo or hair products. The seller can then send offers to clients. Direct mail promotion is highly measurable. A company can measure the results of one or more campaigns. Some firms send customers discount coupons. The customers buy products from the company using the coupons. To gauge the outcome of the campaign, the firm will count the coupons used. Additionally, using the coupons, they can keep track of customers responses.
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You can personalize direct mail advertising. Using computer applications, companies can address clients in the mails by name. So, the message on the sales letter is addressed to a particular individual. This can easily prompt the recipient to buy the products of a company.
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Direct mail advertising is cost-effective. Using desktop programs, companies can create eye-catching promotional material like brochures. Copies are printed from the original brochure to be sent to prospective and existing clients. Additionally, a company can send some direct mails as a way of testing their campaign. The company can increase the mails if the first mailing succeeds. Direct mail promotion offers flexibility. There is a variety of formats for postcards, brochures, catalogs and magazines. To save some money, a business can use postcards as marketing tools. Companies can also add product samples to their mailings. An businessperson may include as much information as he/she wishes in a direct mail. This will depend on their budget as well. The best part about mail is that it’s physical. Direct mail campaigns are aimed at existing and potential clients. They’re able to see the physical mail and read it. It is likely that customers will trust the message because they can touch the mail. Many people are familiar with postal service. Many customers may dislike emails but will be receptive to direct mail. Therefore, it’s easier to persuade people using direct mail. Developing and running a direct mail marketing campaign is easy. You can develop direct mails using readily available publishing software. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists. Direct mail is good for other advertising efforts. Mailed content can help you build and support your brand. Hire a direct mail marketing firm now to help you do direct mail marketing.