How to improve your local rankings on Google My Business local SEO tips?

Whether you have a small shop or have a franchise of an established company, you need to understand that if you want to attract more customers, you will have to employ local SEO strategies. With this, you can rank your business on the top of the search engine’s results pages. After the introduction of the latest Hummingbird updates, the local search results have changed dramatically. 

Well, it can be said that Google becomes much smarter than before. However, there are some effective tips to increase the local ranking on Google, which you can follow to get a good result. Remember that to increase the ranking; you will have to understand the SEO basics. So, let’s know about the ways in details. 

Tips to increase the local ranking in Google My Business

  • Try to get your business on Google Places

If you are trying hard to list your business on Google local, but not getting any result, then it’s time to list your business on Google My Business. With this, you can have a good presence on different platforms such as Google Maps and Google +. If you don’t know more about Google My Business, it dramatically helps all the local businessappear on the webspace for audiences belong to a particular area. 

  • Find out most searched keywords

Talking about keywords, these are the phrases or small words that people use while searching for some information. To find top-ranked keywords or phrases, you can use Google Keyword planner, which can be accessed through the Google Ads account. Once you have found the relevant keywords, now you need to optimize the website based on those keywords. Use them in your website’s blogs, landing pages, or other pages. However, if you don’t have an account on Google Ads, open an account now as it is free to use. There are more online resources through which you can know more about Google Ads

  • Carefully optimize the website of your small business 

If you want to maximize your small business site, then ensures all the keywords are appropriately used. Besides, you will have to make sure that your website has updated with all the latest information. Don’t forget to use Meta Tags. Google algorithms consider these factors to rank your website. Some tips that you can consider are: 

  • Make sure all information is complete.
  • Check whether the information is easily visible or not.
  • Always add a descriptive title tag.
  • Open article or blog section on your website.
  • On the contact page, add Google Map.
  • Employ Meta description following the rules.
  • Use your local area phone numbers

Don’t use toll-free style number such as 677 or 311 as Google doesn’t consider such number for ranking. The reason is such number is used for the fake call. So, it will be better for you to use local phone numbers along with the area code. Through this, you can rank your business higher in Google My Business. Go for it now. 

  • Make your website mobile-friendly

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Why Biometric Enabled Devices Are Safer?

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Data is the oil of the 21st Century. Today the data of individuals matter a lot more than ever it was. But despite these advancements, the modern-day technological advancements have attracted a lot of miscreants. They are always in search of confidential and private information which otherwise should not be shared with others. But the rising day problems have cost-effective solutions too. 

The biometric-enabled devices are the new buzz in the town and are solutions for all your safety needs. Companies these days are combining essential information with the biometrics to provide a full range of possible solutions that are safe and easily accessible at the same time. Here is how biometric devices are much more reliable than you have ever imagined.

Biometrics are hard, if not impossible, to replicate

When it comes to biometrics, they are unique and tough to replicate. Biometrics focus on unique body features like the fingerprints, iris, or the gait. These make them impossible to reproduce as these body features are unique for every individual entity. To improve security features, companies these days have come up with new solutions. 

The body features do change in time and may depend upon crucial factors like appropriate lighting conditions and similar other factors. The addition of artificial intelligence-enabled devices takes it a step further and make sure that the user can access his or her device even in the worst scenarios.

Your data cannot be stolen or shared by others

The best thing about biometric-enabled devices is that the data is locked inside the phone. One cannot have access to any crucial information or even the entire phone, in case it is lost or stolen. The device would need a combination of traditional and modern approaches to make sure that the device operates in the right manner. In case the device goes to wrong hands, the maximum one can do is format the phone completely. But that won’t solve their problem. The phone is still traceable while all the essential information is stored in the cloud.

Biometric solutions are easier to set up and operate

The best thing about biometrics enabled devices is that the devices are quite easy to setup. Within a few minutes, you can have your equipment up and running. The tools are designed for keeping the audience in mind. The designs are relatable and have a very simple interface. What one needs is the essential features like the structure of the face or the fingerprints. 

Once you have all things in the right place, you can proceed ahead without any worry. Under proper conditions, the device would not show any glitch, and if the problem persists, then one can always have the customer care executive right at the doorsteps. The design and world-class security make them the perfect partner for all security needs. 

Can be combined with traditional methods for more effective results

These days most biometric devices come with different combing factors. They include a series of steps that makes it impossible to …