How to improve your local rankings on Google My Business local SEO tips?
Whether you have a small shop or have a franchise of an established company, you need to understand that if you want to attract more customers, you will have to employ local SEO strategies. With this, you can rank your business on the top of the search engine’s results pages. After the introduction of the latest Hummingbird updates, the local search results have changed dramatically.
Well, it can be said that Google becomes much smarter than before. However, there are some effective tips to increase the local ranking on Google, which you can follow to get a good result. Remember that to increase the ranking; you will have to understand the SEO basics. So, let’s know about the ways in details.
Tips to increase the local ranking in Google My Business
- Try to get your business on Google Places
If you are trying hard to list your business on Google local, but not getting any result, then it’s time to list your business on Google My Business. With this, you can have a good presence on different platforms such as Google Maps and Google +. If you don’t know more about Google My Business, it dramatically helps all the local businessappear on the webspace for audiences belong to a particular area.
- Find out most searched keywords
Talking about keywords, these are the phrases or small words that people use while searching for some information. To find top-ranked keywords or phrases, you can use Google Keyword planner, which can be accessed through the Google Ads account. Once you have found the relevant keywords, now you need to optimize the website based on those keywords. Use them in your website’s blogs, landing pages, or other pages. However, if you don’t have an account on Google Ads, open an account now as it is free to use. There are more online resources through which you can know more about Google Ads.
- Carefully optimize the website of your small business
If you want to maximize your small business site, then ensures all the keywords are appropriately used. Besides, you will have to make sure that your website has updated with all the latest information. Don’t forget to use Meta Tags. Google algorithms consider these factors to rank your website. Some tips that you can consider are:
- Make sure all information is complete.
- Check whether the information is easily visible or not.
- Always add a descriptive title tag.
- Open article or blog section on your website.
- On the contact page, add Google Map.
- Employ Meta description following the rules.
- Use your local area phone numbers
Don’t use toll-free style number such as 677 or 311 as Google doesn’t consider such number for ranking. The reason is such number is used for the fake call. So, it will be better for you to use local phone numbers along with the area code. Through this, you can rank your business higher in Google My Business. Go for it now.
- Make your website mobile-friendly
It is true that around 77 percent of searches are conducted on smartphones or mobile devices. That’s why Google gives first preferences to the websites which are mobile-friendly. To optimize the website for smartphones, make sure that you have a mobile-responsive site along with compressed code. Besides, eliminate all the unnecessary elements from your website to make it load faster. Some tips to optimize the site for effective mobile search are:
- Go for AMP- Accelerated Mobile Pages.
- Create Responsive web design.
- Cut off the totally irrelevant content.
- Try to boost the loading time of your webpage.
- Listed your company name on important directories
To enhance your site’s visibility on the internet, you can use the strategies like developing citations, listing your business on different major local directories and various review websites. You can find a lot of local directories on the internet but not all the directories are essential. However, some significant directories that you can consider are:
- Merchant Circe.
- Better Business Bureau.
- USDirectory.com, and more.
- Try to obtain some reviews
It has proved that the local reviews can dramatically influence the ranking of your website on the search engine. So, it will be better for you to invest your time and obtain some positive reviews. Don’t think that getting reviews mean Google reviews but also consider getting Yelp reviews for Apple maps.
There are more such tips on ranking your site high on Google My Business. Go through them all and list your local business on the top of the search results.