We live in a world where being average in many or most areas of life is acceptable and oftentimes encouraged. Yet if you’re really serious about obtaining results in the online marketing sector, know that average won’t cut it. Rather, you need to consistently operate in excellence to keep your audience’s attention and ensure that their eyes don’t wander over to your competitors. Luckily, there are millions of ecommerce strategies you can utilize to ensure that your online presence becomes absolutely amazing. Here are three of them:
1. Optimize Engagement.
If you’re really serious about making your online presence absolutely amazing, make sure that you’re focusing on engagement. Implementing this technique is imperative because it will show your audience that you’re genuinely interested in getting to know them. This way, you can decrease the likelihood of them perceiving you to be a money-hungry business owner who simply wants to take their cash. Luckily, there are all kinds of effective strategies that you can utilize to optimize engagement in the online realm. One of them is Twitter polls. Twitter polls enable you to ask questions, receive answers, and begin dynamic dialogues with your audience that accelerate the relationship-building process. Note that your Twitter poll questions could be directly relevant to your brand. However, they could also be general questions or pertain to your personal life. A more formal, brand-related question that a gym owner might ask would be:
Which form of yoga do you prefer to practice?
C. Iyengar Yoga
D. Yin Yoga
An informal question might be:
What should I post a photo of on my website next week?
A. My dog
B. My coffee mug
C. The blueberry pie I’ll be making for my cousin’s wedding
D. None-I should let you submit photos and post the best one!
Note how the latter question helps your audience attain a clearer understanding of who you are by demonstrating several facts about you. (You have a dog, you drink coffee, you are actively involved in familial activities like weddings, and you’re interested in communicating with your audience and building community by letting them determine the types of photos that will appear on your website.) On the other hand, the more formal question ensures that everyone’s mind stays fixed on your brand. It may be prudent to incorporate a combination of formal and informal strategies to ensure that you’re building your brand and your connection to your audience at the same time!
2. Utilize Social Media Optimization (SMO) Strategies.
In addition to optimizing your online presence for engagement, tap into the power of using SMO (SMO) strategies. These strategies will keep the lines of communication between you and your audience open. Note that one big benefit of constantly communicating with your audience is that doing so ensures that they’re constantly receiving new information about your brand. Once this happens, they’re more likely to remember your product or service line when it’s time to make …